Theme · 1990–2025 · 107 editions

Second skins

This collection gathers Absolut second skins: sleeves, cases, bags and covers that dress a standard Absolut bottle rather than change the glass. The idea goes back at least to La Doudoune, a padded jacket for the bottle sold in Paris for Christmas 1996, and grew into a yearly habit as Absolut built its end-of-year packs around the plain bottle, with mirror balls, spangles and studded leather. Many skins were local, made for a carnival, a sports club or a New Year celebration, and fashion labels took their turn at dressing the bottle. A skin can be taken off and kept, which makes each one an object in its own right.

  1. Edition 15 of 107

    Disco

    2007 · 5 variants

    The end-of-year pack for 2007, and a mirror ball rather than a bottle: exactly 1,000 reflecting prisms assembled in the Absolut silhouette, opened by sliding the two halves apart. Empty, it hangs from its own integrated loop and does the job it was always shaped for. 2,900,000 were made.

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