Theme · 1990–2025 · 107 editions

Second skins

This collection gathers Absolut second skins: sleeves, cases, bags and covers that dress a standard Absolut bottle rather than change the glass. The idea goes back at least to La Doudoune, a padded jacket for the bottle sold in Paris for Christmas 1996, and grew into a yearly habit as Absolut built its end-of-year packs around the plain bottle, with mirror balls, spangles and studded leather. Many skins were local, made for a carnival, a sports club or a New Year celebration, and fashion labels took their turn at dressing the bottle. A skin can be taken off and kept, which makes each one an object in its own right.

  1. Edition 78 of 107

    Switzerland

    2015 · 1 variant

    Fifty skins, 3D printed. Alberto “Sting” Russo worked from Poya, the folk painting of the Gruyère region that records the herds climbing to the summer pastures — nineteenth-century inventories that have since become landscape. Pastures, animals and trees are cut into the Absolut silhouette, rendered for printing by the agency C:LYNK and then finished and painted by hand. It was shown at launch events in Geneva and Zurich.

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