Theme · 1979–2026 · 91 editions

Core flavours

This collection gathers the bottles of the Absolut core range, from the original blue label vodka to the flavours that have joined it since 1986. Peppar opened the way that year as the first flavoured vodka, and a long run of fruit and spice followed, all flavoured naturally with no sugar added. Each flavour is followed through its restylings, from the medallion changes of the 2010s to the 2021 redesign with handwritten wording and Country of Sweden engraved in the glass. Alongside them sit the overproof bottlings, the Absolut Nights range and experiments such as the paper bottle, all grown from the same everyday bottle.

  1. ‹ Blue Label 1979 ›

    Edition 1 of 91

    Blue Label 1979

    1979 · 27 variants

    The bottle that started it all, launched in 1979 and drawn from an eighteenth-century Swedish medicine bottle found in a Stockholm antique shop. The glass is unpainted, unlabelled and carries the text directly — no medallion at the shoulder on the earliest runs, which are also wider and lower than what followed. It appeared at several strengths across markets, and in a plastic version.

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