ABSOCIETY

Theme · 1979–2026 · 91 editions

Core flavours

This collection gathers the bottles of the Absolut core range, from the original blue label vodka to the flavours that have joined it since 1986. Peppar opened the way that year as the first flavoured vodka, and a long run of fruit and spice followed, all flavoured naturally with no sugar added. Each flavour is followed through its restylings, from the medallion changes of the 2010s to the 2021 redesign with handwritten wording and Country of Sweden engraved in the glass. Alongside them sit the overproof bottlings, the Absolut Nights range and experiments such as the paper bottle, all grown from the same everyday bottle.

91 editions

  1. 2026

    Tabasco 4 variants

  2. 2024

    Hunni 1 variant A honey flavour, released in 2024.
    Nordic Spice 1 variant Cardamom and ginger, from the Absolut Nights range.
    Orange Peel 1 variant Aged orange peel against coffee, from the Absolut Nights range.

  3. 2023

    Extrakt #2 1 variant The second Extrakt, issued in 2023 with a new medallion and Country of Sweden embossed into the glass.
    Paper bottle 2 variants The first paper bottle any global spirits brand has actually sold: a single-mould paper body, one step on the way to a fully bio-based bottle.
    Sensations 4 variants A tropical fruit flavour, released in 2023.
    Smoky Piña #2 2 variants The second issue of Nights Smoky Piña, on the same smoked pineapple and chilli.
    Wild Berri 4 variants A wild berry flavour.

  4. 2022

    100 2022 2 variants The 2022 issue of Absolut 100, a further restyling of the overproof black bottle that has anchored the range since 2007.
    Smoky Piña 1 variant Smoked pineapple against chilli, and the bottle that opened the Absolut Nights range.

  5. 2021

    Blue Label 2021 19 variants A pared-back restyling of the standard bottle. After more than fifty years the printed text gives way to a handwritten “Swedish vodka”; Country of Sweden moves into the glass as an engraving, a paper label carries the product information and L.O. Smith's signature, and the back of the bottle takes an illustration of the village of Åhus.
    Citron 2021 7 variants Citron on the 2021 bottle — the redesign that replaced printed text with handwriting and engraved Country of Sweden into the glass. The flavour itself has been in the core range since 1988.
    Grapefruit 2021 3 variants Grapefruit as issued on the 2021 bottle, with handwritten wording and Country of Sweden engraved.
    Lime 2021 4 variants Lime on the 2021 bottle, which replaced the printed text with handwriting and moved Country of Sweden into the glass.
    Mandrin 2021 5 variants Mandrin carried onto the 2021 bottle, with the handwritten wording and the engraved Country of Sweden that came with that redesign.
    Mango 2021 4 variants Mango as issued on the 2021 bottle, with its handwritten wording and engraved Country of Sweden.
    Passionfruit 2021 3 variants Passionfruit on the 2021 bottle, with the handwritten wording and engraved origin of that redesign.
    Peach 3 variants The 2021 peach, and a change of name: after sixteen years of Apeach the pun is dropped and the bottle simply reads Peach.
    Pears 2021 4 variants Pears on the 2021 bottle — handwritten wording, Country of Sweden engraved rather than printed.
    Peppar 2021 4 variants Peppar on the 2021 bottle, with handwritten wording and an engraved origin — still the flavour that started the category in 1986.
    Raspberri 2021 5 variants Raspberri on the 2021 bottle, following the redesign that put the wording in handwriting and the origin in the glass.
    Vanilia 2021 4 variants Vanilia carried onto the 2021 redesign, with handwritten wording and an engraved Country of Sweden.
    Watermelon 5 variants Watermelon, launched in 2021.
    Watermelon 2021 4 variants Watermelon on the 2021 bottle, sharing the handwritten wording and engraved Country of Sweden of that year's redesign.

  6. 2020

    Passionfruit 3 variants A single-fruit flavour on passion fruit.

  7. 2019

    100 2019 2 variants The 2019 restyling of Absolut 100 breaks with the earlier bottles: the design is redrawn and the glass is blacked out from shoulder to base, making it the darkest bottle the line has produced.

  8. 2018

    Grapefruit 6 variants A single-fruit flavour launched in 2018, on grapefruit alone.

  9. 2017

    100 2017 3 variants A 2017 restyling of Absolut 100. The black bottle keeps the graphics introduced with the line, but is fitted with a new medallion — the detail collectors use to tell this run apart from the 2007 original.
    Apeach 2017 7 variants The 2017 Apeach, identifiable by what is missing — Country of Sweden has been dropped from the logo.
    Berri Açai 2017 5 variants Berri Açaí as issued in 2017: the 2014 artwork, the third medallion, and Country of Sweden gone from the logo.
    Cherrys 2017 3 variants The 2017 Cherrys carries the artwork of 2014 and the third medallion, with Country of Sweden dropped from the logo.
    Extrakt 5 variants A shot rather than a mixer: 35% ABV, infused with spice extracts and meant to be drunk cold. Launched in 2017 on green cardamom, in a green bottle, and pitched as a modern reading of the Swedish snaps.
    Gräpe 2017 2 variants Gräpe as issued in 2017: the 2014 artwork, the third medallion, and Country of Sweden gone from the logo.
    Lime 6 variants Nearly thirty years after Citron, Absolut finally settled on a lime. It took some doing — the brand's sensory director called lime the hardest complexity he had had to resolve in a thirty-year career — and the result is fresh and full-bodied on freshly pressed fruit, naturally flavoured with no sugar added. It was the first new flavour in four years.
    Mango 2017 3 variants The 2017 Mango keeps the artwork of 2014 and drops Country of Sweden from the logo.
    Vanilia 2017 4 variants The 2017 Vanilia keeps the 2016 artwork and drops Country of Sweden from the logo.
    Äpple 2017 3 variants Äpple as issued in 2017: the 2014 artwork, the third medallion, and a logo from which Country of Sweden has disappeared.

  10. 2016

    Apeach 2016 7 variants Absolut Apeach as it stood in 2016: the 2013 artwork unchanged, distinguished only by the third medallion.
    Berri Açai 2016 3 variants The same design as the one from 2014, but with the new medallion.
    Cherrys 2016 3 variants Cherrys as issued in 2016, keeping the 2014 artwork and told apart by the third medallion.
    Citron 2016 8 variants The third Citron: new text on the bottle, the third medallion, and a label with Country of Sweden removed.
    Kurant 2016 5 variants The third Kurant, with new artwork and Country of Sweden dropped from the logo.
    Mandrin 2016 7 variants The third Mandrin: a new medallion and a logo without Country of Sweden.
    Mango 2016 3 variants Mango as issued in 2016 — the 2014 artwork, the third medallion, Country of Sweden still on the logo.
    Pears 2016 6 variants Pears as issued in 2016: the artwork slightly redrawn from 2013, the third medallion, and Country of Sweden gone from the logo.
    Peppar 2016 4 variants The third Peppar, issued in 2016.
    Raspberri 2016 7 variants Raspberri as issued in 2016, with the third medallion and Country of Sweden dropped from the logo.
    Ruby Red 2016 7 variants Ruby Red as issued in 2016: the 2014 artwork, the third medallion, Country of Sweden gone from the logo.
    Vanilia 2016 3 variants Vanilia as issued in 2016 — the 2013 artwork with a new medallion.
    Äpple 2016 3 variants The 2016 Äpple keeps the artwork introduced in 2014 and is told apart by its medallion, the third of the series.

  11. 2015

    Blue Label 2015 15 variants The 2015 redesign, run by the agency Brand Union and the most thorough reworking the bottle had had. The calligrapher Luca Barcellona cut a new script off Swedish lettering, simple and modern; the illustrator and engraver Martin Mörck redrew the medallion, putting Lars Olsson Smith on the glass at the height of his success. The silhouette was tightened at the same time — sharper shoulders, straighter neck and body, flattened base, less glass — and a brand signifier added to the back.

  12. 2014

    Berri Açai 2014 5 variants The 2014 Berri Açaí drops the artwork of the 2010 bottle for a new one, and carries the second medallion with Country of Sweden on the logo.
    Cherrys 2014 3 variants Cherrys took over from Cherrykran in 2014 on the same three notes — sun-ripened cherry, white cranberry, sweet plum — mellow with a long berry finish, and flavoured naturally with no sugar added.
    Gräpe 2014 2 variants Gräpe replaced Grapevine in 2014 on white grape, dragon fruit and papaya — floral at the front, faintly tropical behind, and easy enough to mix that one added ingredient makes a drink. Natural flavours, no sugar.
    Mango 2014 3 variants The 2014 Mango takes new artwork, the second medallion, and a logo carrying Country of Sweden.
    Orient Apple 4 variants Ripe red apple with a note of ginger, launched in 2011 and later replaced by Äpple under a shorter name. Naturally flavoured, no sugar added.
    Ruby Red 2014 7 variants The 2014 Ruby Red takes new artwork, the second medallion, and a logo reading Country of Sweden.
    Wild Tea 2014 3 variants The 2014 Wild Tea takes new artwork, the second medallion, and a logo reading Country of Sweden.
    Äpple 2014 3 variants Absolut Äpple came to the core range in 2014 in place of Orient Apple, on ripe red apple lifted by a note of ginger. Like the rest of the family it is flavoured naturally, with no sugar added.

  13. 2013

    Apeach 2013 7 variants The 2013 restyling of Absolut Apeach. The graphics part company with the 2005 bottle, and the glass carries the second-generation medallion and a logo reading Country of Sweden.
    Cilantro 3 variants Coriander and lime, taken straight from Latin American kitchens — aromatic, fresh, with a herbaceous kick on the finish. Launched in 2013, on natural flavours with no sugar added.
    Citron 2013 8 variants The second-generation Citron, rewritten on the glass and given a new medallion in which L.O. Smith looks to the right.
    Kurant 2013 7 variants The 2013 Kurant, on frosted glass with the text on the bottle rewritten.
    Mandrin 2013 8 variants The second-generation Mandrin, with the text on the bottle rewritten from the 1999 version.
    Pears 2013 7 variants The 2013 Pears takes new artwork, the second medallion, and a logo reading Country of Sweden.
    Peppar 2013 6 variants The second-generation Peppar, restyled in 2013.
    Raspberri 2013 7 variants The 2013 Raspberri takes new artwork, the second medallion, and a logo carrying Country of Sweden.
    Vanilia 2013 4 variants The 2013 Vanilia: new artwork, the second medallion, Country of Sweden on the logo. Rich and complex under the vanilla, with butterscotch and a trace of dark chocolate.
    Vanilia Experience this Rich 4 variants The Vanilia whose bottle text opens “Experience this rich…”, on a transparent logo.

  14. 2012

    Cherrykran 3 variants Cherry, white cranberry and sweet plum — a core flavour from 2012 that ran until Absolut Cherrys took its place. Mellow, with a long berry finish, and like the rest of the range flavoured naturally with no sugar added.
    Hibiskus 4 variants Hibiscus against pomegranate: floral and fruity at once, sweet naturally rather than by addition, with a tang from the hibiscus cutting through the finish. Launched in 2012.

  15. 2011

    Blue Label 2011 16 variants The 2011 standard bottle. The text on the glass is rewritten ("Every drop..." version) and the medallion redrawn, with L.O. Smith now turned to the right.
    Gräpevine 3 variants The first white grape, dragon fruit and papaya flavour, launched in 2011 and later replaced by Gräpe under a shortened name. Floral and fresh, natural flavours, no sugar — and built to need only one more ingredient to become a drink.

  16. 2010

    Berri Açai 2010 5 variants Berri Açaí entered the core range in 2010 on açaí, blueberry and pomegranate, a flavour drawn from berries and fruit gathered from around the world rather than from Sweden. No sugar, natural flavours only, over grain vodka distilled in the south of the country — and, cut with cranberry juice and orange liqueur, the basis of a Cosmopolitan.
    Mango 2010 4 variants Ripe mango, full-bodied and juicy with tropical fruit behind it. Naturally flavoured, no sugar added.
    Wild Tea 2010 4 variants Black tea against Scandinavian elderflower — dark and rich on one side, delicate on the other. The nose carries red apple, tea, elderflower and citrus; the taste is smooth and floral, naturally sweet, and finishes dry. Launched in 2010.

  17. 2007

    100 2007 7 variants Absolut 100 joined the core range in 2007, taking the place of the Red Label with an overproof spirit in an all-black bottle. Like the rest of the family it is made at Åhus from winter wheat and water from the estate's own deep well, with no sugar added; the higher strength gives it a spicier, denser character than the standard blue label.
    Pears 2007 7 variants Pear, launched in 2007 — fresh and delicate rather than sugary, with a long fruity finish. Naturally flavoured, no sugar added.

  18. 2006

    Ruby Red 2006 8 variants Grapefruit, launched in 2006 — smooth and fruity with a zesty, crisp edge, on natural flavours with no sugar added.

  19. 2005

    Apeach 2005 7 variants Peach arrived in the core range in 2005 as Absolut Apeach, built like the rest of the family on natural flavour alone — no sugar added — for a mellow, rounded fruit rather than a sweet one. It shipped worldwide in every format from the 50 ml miniature to the litre.

  20. 2004

    Raspberri Feel the Intense 7 variants The 2004 launch of Absolut Raspberri — rich and intense on ripe raspberry, naturally flavoured with no sugar. This is the version whose text begins “Feel the intense…”.
    Raspberri Feel the Rich 5 variants The Raspberri whose bottle text opens “Feel the rich…”, one of two wordings that circulated from the 2004 launch.

  21. 2003

    Vanilia Experience the Purest 4 variants Vanilla, launched in 2003 — rich and robust rather than sweet, with butterscotch and a trace of dark chocolate behind it. This is the first bottle, with a transparent logo and text opening “Experience the purest…”.

  22. 1999

    Mandrin 1999 11 variants The fourth flavour, after Peppar, Citron and Kurant, and an easy sell: mandarin and orange are among the most widely liked flavours anywhere. Launched in 1999, twenty years after the original — complex, smooth, with orange peel behind the fruit, and other citrus added to round it out.

  23. 1992

    Kurant Be Intrigued 7 variants A Kurant that differs from its predecessor in text and in colour — the words on the front are new, and Absolut Kurant is set in a darker shade.
    Kurant This Superb 9 variants Black currant, and a deliberate piece of Swedishness: the berry is a staple of the country, and the 1992 launch was pitched as a nod to where the vodka comes from. It was very nearly called Absolut Vinbär, the Swedish word for it — until someone said it aloud in English and heard wine bar. Smooth and mellow on the fruit, with a tart edge.

  24. 1988

    Citron 1988 13 variants The lemon that made the Cosmopolitan. Citron arrived in 1988, nine years after the original and two after Peppar, aimed squarely at the vodka-on-the-rocks-with-a-twist crowd — and then found a second life as the base of the decade's biggest cocktail. Smooth and mellow on lemon and lime, with a note of peel; naturally flavoured, no sugar added.

  25. 1986

    Peppar 1986 8 variants The first flavoured vodka Absolut made, and the first flavoured vodka anyone made. The reasoning was practical: vodka and pepper are what a Bloody Mary is, and the Bloody Mary bars opening across Boston and New York in the mid-eighties wanted it in one bottle. Hot and spicy on green bell pepper, chilli and jalapeño, with roasted jalapeño, green tomato and dried herbs behind it — natural flavours, no sugar.

  26. 1979

    Blue Label 1979 27 variants The bottle that started it all, launched in 1979 and drawn from an eighteenth-century Swedish medicine bottle found in a Stockholm antique shop. The glass is unpainted, unlabelled and carries the text directly — no medallion at the shoulder on the earliest runs, which are also wider and lower than what followed. It appeared at several strengths across markets, and in a plastic version.
    Red Label 11 variants The overproof bottling — 50% ABV, 100 proof — that ran from 1979 until 2006, when Absolut 100 took its place. Spicy and distinct, but smooth and velvety with it. Only three copies of one version are known, and it was never publicly released.

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