Theme · 1979–2026 · 91 editions

Core flavours

This collection gathers the bottles of the Absolut core range, from the original blue label vodka to the flavours that have joined it since 1986. Peppar opened the way that year as the first flavoured vodka, and a long run of fruit and spice followed, all flavoured naturally with no sugar added. Each flavour is followed through its restylings, from the medallion changes of the 2010s to the 2021 redesign with handwritten wording and Country of Sweden engraved in the glass. Alongside them sit the overproof bottlings, the Absolut Nights range and experiments such as the paper bottle, all grown from the same everyday bottle.

  1. Edition 40 of 91

    Blue Label 2015

    2015 · 15 variants

    The 2015 redesign, run by the agency Brand Union and the most thorough reworking the bottle had had. The calligrapher Luca Barcellona cut a new script off Swedish lettering, simple and modern; the illustrator and engraver Martin Mörck redrew the medallion, putting Lars Olsson Smith on the glass at the height of his success. The silhouette was tightened at the same time — sharper shoulders, straighter neck and body, flattened base, less glass — and a brand signifier added to the back.

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