Theme · 1979–2026 · 91 editions

Core flavours

This collection gathers the bottles of the Absolut core range, from the original blue label vodka to the flavours that have joined it since 1986. Peppar opened the way that year as the first flavoured vodka, and a long run of fruit and spice followed, all flavoured naturally with no sugar added. Each flavour is followed through its restylings, from the medallion changes of the 2010s to the 2021 redesign with handwritten wording and Country of Sweden engraved in the glass. Alongside them sit the overproof bottlings, the Absolut Nights range and experiments such as the paper bottle, all grown from the same everyday bottle.

  1. Edition 67 of 91

    Blue Label 2021

    2021 · 19 variants

    A pared-back restyling of the standard bottle. After more than fifty years the printed text gives way to a handwritten “Swedish vodka”; Country of Sweden moves into the glass as an engraving, a paper label carries the product information and L.O. Smith's signature, and the back of the bottle takes an illustration of the village of Åhus.

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